
Shaul Mofaz, Minister of Whatever It Is He’s Formally Assigned to Do while pretending to be Minister of Defense, paid 30,000 shekels (~$8500) of taxpayer money to erect a website that you couldn’t find with an electron microscope, since 30,000 Shekels are obviously not enough for a decent job.
So we took roughly 6.5% of that sum and launched a Shaul Mofaz unofficial site built on Wordpress with All in One SEO Pack for SEO and WP-o-Matic for automatically posting links to articles about Mofaz from a Google News RSS feed.
Once it was up and running, we hardly touched it anymore, except for final touches to the display. It took less than three months to hit the first page ,5th place on Google when you search for Shaul Mofaz in Hebrew. Mofaz’s official, 30,000 shekel website currently resides on the 10th page, 91th place on Google. It’s as if he’s hired an unSEO expert to unpromote his site.
’nuff said.
Project by Lior Amsterdamski and Tomer Lichtash and Ido Kenan