Welcome Ynet readers.

After being quoted on a BIG BIG newspaper, our silly little group had the chance to give a two cent lesson on silliness and useless-internet on a Friday night interview on Galei Tzahal Radio Station (listen by clicking the small play button, here:).

This morning Ynet published a short item on our Shnekel Exchange.

Yedioth Achronot’s financial review, “Mamon”, quotes today five exchange rates from our Shnekel Exchange Rates project. Frontpage silliness :)

Shaul Mofaz, Minister of Whatever It Is He’s Formally Assigned to Do while pretending to be Minister of Defense, paid 30,000 shekels (~$8500) of taxpayer money to erect a website that you couldn’t find with an electron microscope, since 30,000 Shekels are obviously not enough for a decent job.

So we took roughly 6.5% of that sum and launched a Shaul Mofaz unofficial site built on Wordpress with All in One SEO Pack for SEO and WP-o-Matic for automatically posting links to articles about Mofaz from a Google News RSS feed.

Once it was up and running, we hardly touched it anymore, except for final touches to the display. It took less than three months to hit the first page ,5th place on Google when you search for Shaul Mofaz in Hebrew. Mofaz’s official, 30,000 shekel website currently resides on the 10th page, 91th place on Google. It’s as if he’s hired an unSEO expert to unpromote his site.

’nuff said.

Project by Lior Amsterdamski and Tomer Lichtash and Ido Kenan

Our first launch is happening: The Shnekel Exchange Rates project is online.

The general idea: Israel’s local currency is NIS (New Israeli Shekel).
The SHNEKEL is a nickname given to a coin the represents a group of two shekels. While the Shekel looks like this:

the SHNEKEL looks like this:

The Shnekel Exchange Rates figures the value of the Shnekel according the the Bank of Israel daily exchange rates. It shows the value of the Shnekel compared with major currencies (dollar, euro etc.), and of course, the Shnekel vs. the Shekel.

Project by Ido Kenan and Tomer Lichtash.

Bon financial voyage. Link.